Tim Cook’s company is famous for making good products. Expensive and good. But also to surprise. Steve Jobs made it clear decades ago that Apple had to be the company that led technological advances. Well, let’s see what they have surprised us with this 2022.
When the year ends, it’s time to look back and see what has surprised us and disappointed us. It can be something generic or specific. We have wanted to look at Apple, the company responsible for the iPhone, iPad, MacBook, and other high-level technology.
Tim Cook’s company has always boasted of being a leader in its sector and bringing innovation to the world. This 2022 they have indeed created new equipment, presented new technologies, and promised changes in the future. And that’s what we’re going to talk about next.
In a year when we have not seen Apple’s AR/VR glasses since they need more time to develop, the company with the bitten apple has surprised us with some announcements, especially those focused on security.
And while it is true that the company is beginning to miss that innovation typical of the time when the CEO was Steve Jobs, no one can deny that the Cupertino company maintains its level at a time when competition is atrocious and massive. Here we all win.