Budiman Joss: The Tradition of Indonesian Incense Sticks

In Indonesia, incense sticks, also known as joss sticks, have been a part of the country’s cultural heritage for centuries. The use of incense sticks, or “bakhour” in Arabic, has been practiced in Indonesia since the arrival of Islam in the region. One of the most popular brands of incense sticks in Indonesia is Budiman Joss.


Budiman Joss was founded in 1978 by Mr. H. Budiman, a Chinese Indonesian entrepreneur. The company started as a small incense stick factory in Jakarta, producing high-quality incense sticks for local and international markets. Today, Budiman Joss is one of the largest incense stick manufacturers in Indonesia, exporting its products to countries all over the world.

Production Process

The production of Budiman Joss incense sticks is a meticulous process that involves several stages. First, the raw materials, including bamboo sticks and fragrance oils, are sourced from trusted suppliers. The fragrance oils are carefully blended to create the desired scent, and the incense sticks are hand-dipped in the fragrant oil mixture.

After drying, the incense sticks are packed into boxes and ready for shipment. Each box of Budiman Joss incense sticks contains around 100 sticks, and the company offers a wide range of fragrances, including sandalwood, jasmine, rose, and lavender.

Significance in Indonesian Culture

In Indonesia, incense sticks are used for a variety of purposes, including religious ceremonies, meditation, and aromatherapy. The burning of incense sticks is believed to purify the air and create a calming atmosphere. In addition, the pleasant scent is thought to help reduce stress and promote relaxation.

Budiman Joss incense sticks have become a popular choice for Indonesians due to their high quality and affordable price. The brand has earned a reputation for producing incense sticks that are long-lasting, highly fragrant, and easy to light.


In conclusion, Budiman Joss incense sticks have become an integral part of Indonesian culture, reflecting the country’s rich history and cultural heritage. The company’s commitment to producing high-quality incense sticks has made it a trusted and well-loved brand in Indonesia and beyond. Whether used for religious ceremonies, meditation, or simply for creating a pleasant atmosphere, Budiman Joss incense sticks are sure to bring a touch of Indonesian tradition to any setting.

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