Heatwave: How menswear cools down on the hottest days

Like every summer, this one has brought its traditional temperatures above 40 degrees Celsius. From FashionUnited, we detail the men’s fashion essentials that shade the hottest days and keep cool those who can’t take refuge under the air conditioning.


A sunny day, without the right sunglasses, can damage your eyes and sweat dripping from your forehead. Although, of course, protection is not the only important factor, but also choosing the right style.

Sporty brands like Oakley cut it not just when riding a racing bike but also on the street. When it comes to style, Korean brand Gentle Monster tops the list. It shows unique collaborations with trendy brands like Moncler. In the current partnership, sporty styles meet wing-shaped temples and big brand names. Walter van Beirendonck is also sporty: for the sunglasses of the SS23 collection, the Belgian designer collaborates with his compatriots and Komono eyewear experts. The result is two models in different colors whose nose bridge and shape are reminiscent of diving goggles.

fast swimmers

And what could be more refreshing than taking a dip in the cool water when temperatures are soaring? Of course, proper clothing is a must. After many years of baggy swim trunks, they are a bit shorter again, as seen on the menswear catwalks. Brands like Lazoschmidl, Marine Serre, and Louis-Gabriel Nouchi are leading the way and bringing swimsuits known as “Speedos” back to pools and beaches. There, Italians like Versace – for whom the look has never gone out of style – have long been shining in the sun.

In high sea

The next trend takes the cue from Jean Paul Gaultier, for whom the sailor cap is deeply embedded in his DNA. But now it seems that it is becoming a trend that spills over to other fashion houses. After the bucket hat has been consolidated in recent years and has become indispensable in street clothing, the fashion world is heading to the high seas betting on caps in the purest sailor style.

Nigo has also opted for this complement. The streetwear pioneer and founder of A Bathing Ape, the creative director of Kenzo, has integrated nautical headwear into the collections for Spring/Summer 2023. Maison Margiela already saw a looser style of this cap in SS22. Thom Browne also incorporates the tone for the Resort 2022 collection, highlighting the shift to the new trend with the flip brim of a bucket hat, a style that could find its way into streetwear .

Fresh air

For several seasons now, menswear has received a breath of fresh air that has brought it closer to the androgynous style on the catwalks and streetwear looks. Instead of the usual shorts, a wide skirt or dress is an excellent alternative to liven up the summer look, as shown by Solid Homme, Thom Browne, and Mowalola in their SS23 menswear collections.

The right gadgets in the beach bag

But so that the look is suitable on hot days, fashion houses also offer the matching kit. Brands like Loewe and Jacquemus have matching beach bags that can be filled with stylish beach towels from Missoni or Stone Island, as well as plenty of liquid: almost every brand now offers its water bottle, complete with the container. Like the sunglasses and mobile phone cases, they are also available with the hing shoulder strap from brands like Givenchy, Jil Sander, and Versace.

If the sun is shining too brightly or you need a bit of shade, how about an Adidas and Gucci umbrella for €990? Or maybe we have a new product idea – with SPF – because until now, the big luxury providers, which have everything from wrinkle cream to fragrance, don’t have stylish sunscreen. Even Supreme’s gadget pros haven’t even thought of the idea.

Comments are closed.