How Buying And Selling Gold Online Is Taking Over And What To Do About It

Gold has always been one of the most trusted sources of investment and has been widely used during inflationary pressures and economic downturns. With more individuals seeking Gold, the yellow metal purchase is just a few clicks away. Buying and selling Gold online has become a new trend.

Buying and Selling Gold Online

Over the years, Gold has been largely cherished in its physical form and is passed on from one generation to another. With the advent of the internet, people can now buy and sell yellow metal online without going to various retailers. Let us understand the essential tips to help you make the most out of buying/selling gold online.

#1: Select a trusted platform for your transaction

Whether buying new gold jewellery or a new gold coin, you must always look for trusted sellers. You may select banks, financial institutions or trusted jewellers to buy the yellow metal. It helps your transaction to remain secure, and you do not risk paying a hefty price for a fraudulent transaction.

Similarly, while seeking to sell Gold online, it is recommended that you visit a trusted website or an authorised platform to complete your sale. It saves you from unnecessary, improper valuations as you are seeking to sell your Gold. Many websites may offer to purchase yellow metal but may not pay its actual price. You must select trusted gold buyers with a strong reputation for delivering fair prices.

Whether you are buying or selling your Gold, it is imperative to conduct your research and narrow down the authorised and trusted online forums before you make a transaction. 

#2: Understand gold pricing

You must know the gold rate to understand how you are charged on your transaction. Whether buying or selling yellow metal, you must look to attain a fair price to avoid being cheated.

The Gold price calculator takes the price of 22 Karat gold, which includes weight and waste charges and adds this to the making charges and value-added tax. While seeking to buy or sell Gold online, you must evaluate this break-up each time to understand if you are fairly compensated for the transaction.

Moreover, look at the terms and conditions before making any transaction. Gold buyers must check buyback terms to understand if they will be eligible to sell the yellow metal someday if they wish to. Similarly, for transactions such as Gold sold online, you must be careful of how much is being deducted from the value of Gold and indulge in a transaction only if you feel they are being compensated fairly. 

#3: Purity of Gold

You must understand the purity of Gold in your jewellery, typically denoted as Karat. It establishes how much your Gold is worth and ranges from 10K, 14K to 24K, with 24K being the purest form of Gold. The most commonly used purity for Gold jewellery is 22K. Pay close attention to the purity of the Gold that you are purchasing. Similarly, while selling your Gold, purity plays a vital role in determining the value of your returns. 

#4: Hallmark

Whether you are buying new Gold or selling old Gold, it is crucial to have a hallmark. Gold jewellery hallmarking is established by the Bureau of Indian Standards (BIS) and bears three signs, i.e., (i) BIS logo, (ii) purity or fitness grade and (iii) 6-digit alphanumeric code. It is recommended to make transactions from online sources that provide Hallmarked jewellery. Similarly, for Gold selling online, you must validate the purity of your Gold through the BIS hallmarking procedure before you look for buyers.

#5: Analyse the pricings

Online transactions give the extra bit of flexibility to compare prices among dealers by making a few clicks. Run a comparative analysis of the price break-up along with other offers, schemes and discounts launched by various dealers. It helps you grab the best deal available. You may also look for added features across dealers such as gold cleaning through ultrasonic machines, instant payment, accurate valuation using the latest technology such as XRF machines and home pick up for your Gold.


Various online platforms have made buying and selling Gold much easier. However, it is recommended that you conduct your research, understand the Gold price calculator and select a trusted dealer before entering a transaction.

Comments are closed.