Like every year-end, the fashion search engine Lyst has published its particular summary of the “Year of Fashion” 2022. What have been the most outstanding trends, which brand has been the most searched for, and what have been the bags and most popular shoes? The honor of “Brand of the Year 2022” has fallen to the fashion brand, Miu Miu.
Miu Miu’s extreme miniskirts went viral and her ballerinas quickly became hot items as well. Overall, searches on Lyst are up 34 percent compared to 2021, earning it the “Brand of the Year” title.
A trend that could not be missing in 2022 was ” Barbiecore “. The color “hot pink” has returned to fashion. Not only because of the Valentino show that was entirely the same color pink but also because of the leaked previews of the new Barbie movie. After images of lead actress Margot Robbie were leaked in June, searches for everything in pink increased 416 percent on Lyst. After the Valentino show, the search for pink also increased, this time by 152 percent.
The viral moment of the 2022 fashion year was the moment during the Coperni show in which a dress was painted on the body of model Bella Hadid live. In the days after the show, searches for Coperni increased by 3,000 percent. Thus, it became the most sought-after brand of the Fashion Week held in September.
New York-based brand Luar was named a “brand to watch.” Searches for the brand increased 106 percent over the prior year. The brand’s designer, Raúl López, won this year’s CFDA Award for Accessories Designer of the Year.
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