Rihanna tries again in fashion and takes Savage “to the street”
After confirming at the beginning of last February 2021, together with its strategic partner LVMH, that they were suspending the project to make Fenty a new contemporary luxury house, the music diva Rihanna is now trying again in fashion — in urban fashion, we mean—, on this occasion through its intimate fashion brand “Savage X Fenty.” A firm that has managed to carve out its niche within the sector as the maximum representative of new lingerie and a new widely inclusive intimate fashion, both in terms of sexual identity and body types, and from where they are already finalizing the details for the imminent launch of a new collection of “functional clothing,” of the “loungewear” type.
Currently both for an audience that identifies as both male and female. A series of articles whose scope of use as well limited to bedroom scenes as their natural environment, in which the firm has now decided to transgress by presenting its first garments to be at home under this new “loungewear” line. These are also some pieces that Savage itself is trying to emphasize its great versatility, presenting the collection as a sum of extremely comfortable garments, and as suitable for use inside as outside the home. An aspect that they are beginning to try to put into value, even before its launch, under the slogan “From the Sofa to the Streets” (from the sofa to the streets), and through a campaign featuring two new ambassadors of the house ,
“In essence, Savage X Fenty tries to feel sexy and confident,” explained Rihanna herself through a statement to which they had access from the American news outlet Wwd. “The ‘lounge’ collection is offering all of that, with a chill and relaxed touch”, adds the singer, actress and businesswoman who has won 9 Grammy Awards for works like that hugely popular “Umbrella” with which she debuted at the awards in 2008. “I wanted to bring comfort and authenticity to everyday pieces that can give you that touch of style in any way you need it.”
A home collection, designed for the street
Although for the moment Savage has not opened up to reveal more details about this new line from its official online page, for the moment we already know that this new series of “Savage X Lounge” pieces will include from joggers type pants, with a more aesthetic “athelisure” than exclusively for “home”, along with another good selection of basic garments, such as hoodies, t-shirts, shorts, boxer shorts, leggings, tank tops, cropped t-shirts, pants and even dresses. A series of garments that we will find constructed from a varied palette of autumnal tones, dominated by earth colors, moss greens, aubergines and ochres, and in sizes that will go from XXS to 4X, following the inclusive nature and adapted to all the body types that characterize the brand.
“Being sexy is precisely being who you are, being just the way you are,” Jordan Alexander added for his part, from his condition as Savage’s new ambassador, throughout some statements that were in charge of collecting from the aforementioned medium of american news. “Seeing how brave Rihanna is in pursuing the celebration of individuality with Savage X Fenty, she gives me courage and inspires me to embrace every part of myself and my life.” “There is no model neither for my body nor for my life; I can build them by myself” and “I don’t need to be like the others”, concludes the protagonist of Gossip Girl from the values that Savage upholds.
“It has been a great honor to work with the iconic Savage X Fenty, a brand focused on celebrating inclusivity and individuality,” added Dove Cameron. “This new collection is so exuberant and fresh”, which is “perfect to elevate” the “everyday looks that I need to show the best version of myself”.